Koupon.ai

Discover hidden promo codes

Koupon.ai

A deal finding site for everyday shoppers

ROLE

Product Designer

Project Manager

Product Manager

TLDR

I partnered with cross functional stakeholders to shaped the product roadmap and led four designers to implement and launch the product on Web, iOS, and Android. The features you see below are my direct contributions.

TEAM

3 Peer Designers

2 UX Researchers

4 Engineers

TOOLS

Figma

Jira

Confluence

TIMELINE

Jun 2023 - Current

HOW KOUPON STARTED

Fake promo codes, everywhere

🤯

They are tricking you

Many sites use a very enticing design of revealing only part of the promo code so naturally user want to peel off the cover to see the code, but that’s the trick. They fake promo codes to trick them into clicking into their commission link.

NEW EXPERIENCE

Verifed promo codes, at your will

Promo codes easily be expired by the time you actually use it, I designed a feature to give our user the freedom and power to verify any code they find on our site.

NEW EXPERIENCE

Personalized deal tracker

Ever find yourself searching for a deal on a product with no luck? I've designed a feature where you can save your search criteria, and our system will continuously monitor for matching deals. Once found, users will receive prompt notifications

GROWTH

Referral program

To drive the company's growth, I partnered with Anna Zhou, peer designer to create a referral program. Collaborating with BD, MKT, Engineers to launch it.

EXPERIMENT

Product comparison with AI

When you are debating between different products and are unsure which one to get, I designed a flow that utilizes LLM models to summarize different key features between products to help you decide easier.

OTHER IMPACTS

Design System

I created a design system to align our new design recruits with design consistency while ensuring engineers can quickly implement them with clear UI standards.

USER FEEDBACK FROM HOTJAR

What do our users say

© Moses Wan 2025