DYNAMIC PRICE

Giving renters price transparency

ROLE

70% Product Designer

30% Product Manager

COLLABORATORS

3 Engineers

2 Data Scientists

2 VP of Operations

DELIVERABLES

User interviews

Usability testings

Competitive Analysis

Mockups

Executive Presentations

Final Specs

Asset Production

IMPACT

Provided customer w/ transparent pricing; intiated automation effort; increased qualified leads by 4.3% 

DURATION

Q4 2022 - Q1 2023

TENANT EXPERIENCE

Transparent rent display

Get immediate and accurate quotes based on a specific move in date, move out date, and lease term. More trusting, less second guessing.

TENANT EXPERIENCE

No hidden fees,clear rental policies

Detailed breakdown of all associated costs, from parking, pet, utilities, occupancies, security deposits, etc.

LEASING AGENT'S WORKFLOW

Full control over leasing details

Flexible promotion strategies

Define and adjust promotion parameters with precesions, including premiums, concessions, and minimum lease terms.

Multiple data level adjustments

leasing agents can bulk apply leasing strategies across the board, based on parameters like property, floor level, amenities, etc.

Extension of the Project

This project initiated Tripalink’s automation effort. As a result we were able to experiment with a great series of features that will enable a more seamless customer experience, here are some of them:

Reflection

This is one of the most collaborative projects I have done. We worked closely with the property team, website team, to implement the pricing portal and the corresponding pricing transparency designs. And furthermore, the project also let me worked closely with the lease team and CRM team to initiate the automation effort down the funnel.

© Moses Wan 2025